The choice before retailers is simple: implement technology for the sake of total automation and self-service or implement technology to enable high-touch, full-service experiences.
Your best customers commonly create the lion’s share of your sales, and you should do everything you can to ensure they feel loved and supported But what about your other customers? How can [...]
We’re all familiar with the damming predictions about technology replacing humans – to recap, a Forrester stat forecasts technology to displace 1 million salespeople by 2020. Despite the fear [...]
Shoppers desire a completely personalized shopping experience. In fact, as time goes on, consumers’ expectations for connected, individualized experiences based on their past behavior and [...]
If words could hold weight, ‘personalization’ would be equivalent to a bag of bricks. From B2B, B2C and every business in between, personalization has widespread application and inescapable [...]
When you hear the word machine learning, lengthy algorithms may pop-up in thought bubbles around your head. Machine learning may start as “just” an algorithm but the benefits it has created for [...]
In today’s digital economy, solid logistics, a fair price and a satisfactory product are table stakes – they are a foundational set of attributes among all viable players, yet these areas give [...]