BI for Marketing
4-Tell supercharges your BI tool (i.e Tableau, Looker, Power BI, Domo, etc.) with the data all other business systems are missing: customer product and content views. The 4-Tell BI Connector sends the unique data combination of views associated with product SKUs and Customer IDs for a complete picture of your business.
4-Tell brings data together to give your teams visibility and insight into your complete product catalog. Supported by product search features and real-time recommendations accessed for every individual product, frontline associates will always be able to provide a personalized customer experience. Give your Marketing team the edge by providing a list of Potential Buyers for any item in your catalog.
Tie all your data back to the thing that matters most– your customers. 4-Tell unifies online and offline data to surface 360. It enhances your CRM customer profiles revealing real-time online behavior, purchase history, preferences, and predicts the product and content that they would enjoy. It gives your Sales and Customer Service teams an edge by predicting the unique product and content each customer will enjoy.
Connect the dots between customer and product relationships. Gain visibility into customer segments that are high-value or are at-risk to produce qualified leads for your sales and marketing teams to engage, while also surfacing trending products and product performance to guide data-driven merchandising decisions.
2Modern – a leading retailer of modern furniture, lighting and home accessories – is committed to a unique, compelling and personalized shopping experience for their customers and trade partners.
Growing up in the early 90’s, my family shopping trips largely revolved around big-box retailers, like Macy’s. In the dark ages, before product information was readily available on the Internet, we relied on brand names and a familiar sales associate face to help us find the products we needed, at an affordable price.