In light of the importance of an outstanding CX in today’s competitive digital landscape, businesses must allocate the appropriate resources, budget and leadership so that true personalization can be deployed across every customer touchpoint. Still don’t think your business needs to be prioritizing personalization? Consider these 4 reasons why it’s absolutely necessary.
Look at any element of the CX and you’ll find new tactics aimed at appeasing customer expectations – pick-up in-store, digitally enhanced “magic mirrors” in-store, and the rise of subscription services. Every touchpoint is now designed with consideration of customer history, predictive insights, and balanced promotion at the core of the solution. And that’s also true for ecommerce stores.