The retail industry is changing drastically. Some brands are embracing the shift more than others, some are getting it right, and others are missing the mark.
The goal of personalization is to connect with customers in a lasting way. How do we engage shoppers and drive loyalty? Recognize, Recommend, and Remind.
The choice before retailers is simple: implement technology for the sake of total automation and self-service or implement technology to enable high-touch, full-service experiences.
The Good's President & Founder, Jon MacDonald, shares his insights on the topics of conversion rate optimization, user experience (UX), personalization, and the future of the ecommerce industry [...]
Increasing customer lifetime value (LTV) ultimately comes down to growing brand loyalty to bring satisfied customers back to your site, time and time again.
Today, 46% of all B2B researchers and buyers are millennials— and these digitally-native consumers are harder than ever to connect with. Instead of calling up a sales rep to ask about products, [...]
As we watch 2018 fade into the distance, we must turn our focus to strategizing for the year ahead. A new year means new opportunities to engage your customers with an effective 2019 marketing [...]