Articles

4-Tell's partner oBundle gives us 15 Ways to Improve Your Ecommerce Customer Experience on your website using different tools and BigCommerce.

In this article, 4-Tell's partner Apruve explains how to personalize the payment experience in a B2B eCommerce environment.

The retail industry is changing drastically. Some brands are embracing the shift more than others, some are getting it right, and others are missing the mark.

It’s a no-brainer retail brands are adopting personalization technology, creating better customer experiences. But it’s the “how” that varies wildly.

The goal of personalization is to connect with customers in a lasting way. How do we engage shoppers and drive loyalty? Recognize, Recommend, and Remind.

The choice before retailers is simple: implement technology for the sake of total automation and self-service or implement technology to enable high-touch, full-service experiences.

The Good's President & Founder, Jon MacDonald, shares his insights on the topics of conversion rate optimization, user experience (UX), personalization, and the future of the ecommerce industry [...]

Increasing customer lifetime value (LTV) ultimately comes down to growing brand loyalty to bring satisfied customers back to your site, time and time again.

Today, 46% of all B2B researchers and buyers are millennials— and these digitally-native consumers are harder than ever to connect with. Instead of calling up a sales rep to ask about products, [...]

As we watch 2018 fade into the distance, we must turn our focus to strategizing for the year ahead. A new year means new opportunities to engage your customers with an effective 2019 marketing [...]