19 04, 2017

Columbia Sportswear

By | 2017-04-19T20:36:27+00:00 April 19th, 2017|Success Stories|0 Comments

Increase in Sales Increase in Conversion Increase Time Shopping Business Challenge With over 2,000 products available for purchase, Columbia wanted to automate product recommendations, initially on their US storefront. The existing manual system was expensive and inefficient. Most importantly, they wanted to provide more relevant and personalized product recommendations for a [...]

19 04, 2017

SGT Grit

By | 2017-04-19T20:35:52+00:00 April 19th, 2017|Success Stories|0 Comments

Sales Increase Increase in Conversion AOV Increase Business Challenge Sgt Grit has over 7,500 items available in their storefront. It used to take the purchasing department 40 hours a month to figure out which products to promote together. Creativity was required, and pairing was often done by searching on terms (i.e. [...]

10 04, 2017

Lukie Games

By | 2017-04-19T21:02:55+00:00 April 10th, 2017|Success Stories|0 Comments

Total Revenue Influenced Time Spent Shopping AOV Increase Business Challenge When Lukie Games wanted to expand their business beyond their eBay store to their own ecommerce site, they knew they needed to have complete control over the customer interactions in order to offer a positive shopping experience to their gamers. Initially, [...]

10 04, 2017

DrinkUpNY

By | 2017-04-19T20:34:48+00:00 April 10th, 2017|Success Stories|0 Comments

Total Revenue Influenced Increase in Conversion AOV Increase Business Challenge DrinkUpNY serves a sophisticated and knowledgeable clientele with a unique product line of artisanal wine and spirits. Although they have a traditional brick-and-mortar store, their ecommerce site accounts for the majority of their business. The company originally began using manual, category-level [...]

10 04, 2017

Body Candy

By | 2017-04-19T21:04:35+00:00 April 10th, 2017|Success Stories|0 Comments

Total Revenue Influenced Increase in Conversion AOV Increase Business Challenge BodyCandy was looking for automation tools to personalize the shopping experience while at the same time increasing the site’s revenue. With a busy site, young audience and constantly changing catalog, they knew it would be a challenge. Before 4-Tell, they tried [...]

26 01, 2017

The Peaceful Transition of Customer Loyalty: Part II

By | 2017-04-04T16:31:53+00:00 January 26th, 2017|Shopper Behavior, Uncategorized|0 Comments

I hope my first post shed some light on ways to engage millennials and increase customer loyalty within our generation. Below, is my attempt to bring our journey full circle. I believe - with the support of my company - the industry will see a massive shift in this direction in the years to come. [...]

20 01, 2017

The Peaceful Transition of Customer Loyalty: Part I

By | 2017-04-04T16:30:49+00:00 January 20th, 2017|Shopper Behavior|0 Comments

These days, it seems the word “Millennials” can’t be said without hearing a few grumbles. I get it. Millennials are the first generation to have grown up completely digital. Attempting to “keep current” can be insanely exhausting - from new social media platforms to constantly changing trends. It’s hard to get a pulse on how [...]

15 01, 2016

Holiday Review

By | 2017-04-04T16:35:14+00:00 January 15th, 2016|Shopper Behavior|0 Comments

Logical Position is one of our new partners and Ryan Garrow is their Ecommerce Expert and data wonk at heart when it comes to all things around Google Analytics. He's always happy to share his knowledge. Here's his take on why and how to review and assess your website traffic from the 2015 holidays to help your business in 2016.

4 12, 2015

Black Friday was for Shoppers Cyber Monday was for Buyers: 2015 Holiday Online Sales Analysis

By | 2017-04-04T16:36:08+00:00 December 4th, 2015|Uncategorized|15 Comments

We studied nearly 250 mid-sized online retailers, and found their sales for the recent Holiday Weekend (Thanksgiving through Cyber Monday) were 32% higher for Cyber Monday than Black Friday.