4-Tell Enables Columbia Sportswear to Realize 67% Increase in Recommended Product Sales

 In In the News

4-Tell, Inc., provider of personalized product recommendation software for ecommerce companies, announced Columbia Sportswear has replaced its manual recommendation system with  4-Tell’s automated product recommendations service.

After rapid implementation of the 4-Tell Boost® Recommendation Engine, Columbia Sportswear realized a 34% improvement in conversion – for a fraction of the price and effort of their manual system. Columbia also praised the ease of technical implementation and maintenance of the 4-Tell offering.

 “4-Tell significantly increased our conversion rate resulting in a 67% increase in recommended product sales. This product has a great ROI, was easy to implement and has been a terrific addition to our sites. We plan to expand its use throughout our global platform of online stores,” Thaddeus Kaczmarek, Ecommerce Divisional Merchandise Manager, Columbia Sportswear.

Ken Levy, co-founder and CEO of 4-Tell, “The automation of product recommendations allowed Columbia Sportswear to exceed their ecommerce goals of converting more browsers to buyers and increasing revenue. At the same time, our service helps provide their customers with a better, more engaging shopping experience, meeting another key goal.”

About Columbia Sportswear Company

Columbia Sportswear Company (NASDAQ: COLM) is a global leader in branded outdoor apparel, footwear, accessories and equipment.  Columbia Sportswear Company products are sold in more than 100 countries under the Columbia®, Mountain Hardwear®, Sorel®, and Montrail® brand names, which have earned an international reputation for innovation, quality and performance.  To learn more, please visit the company’s websites at www.columbia.com, www.mountainhardwear.com, www.sorel.com, and www.montrail.com.

About 4-Tell, Inc.

4-Tell provides an intelligent SaaS personalized product recommendation solution, which works for websites, email, social and mobile commerce. 4-Tell Boost® increases conversion by automatically recommending products online shoppers are likely to buy. The Boost Engine works for all retailers and all products, can be setup in less than an hour without any coding, and is affordable. With 4-Tell driving your recommendations, your customers will buy more.

To read the full Columbia Sportswear success story with 4-Tell Boost® Recommendation Engine:


Wendi Makuch, Director of Marketing
wendi@4-tell.com, 503-703-9977

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